We are examining only quadrant 1. The right, upper quadrant.
What we have here is the curve standard deviation or bell curve. You’re going to ask what the hell does this have to do with BMX? Well, this graph I believe shows how riders either infatuating the market for the first time, or a rider leaving a team and emerging into a new selling market niche.
The X axis represents time. While the Y axis represents the number of people reached by the magnitude of events the rider partakes in. Events are equivalent to such things as viral press releases, pictorial bike checks, product promos, video bike checks, magazine photography coverage and an introductory edit.
First I explain the blue line graph. If X is time and Y is the number of people reached by the magnitude of the events, this curve shows that the rider quickly released a number of events in a short amount. Dictating that a large percentage of the market seen the content. However, without a more maintain regiment of released events than the interest decreases rapidly.
This same blue curve can well represent a first to market rider. One who has made their first successful, high viewed edit. A large number of views equates to a large percentage of the market seeing the video. However, without the rider having a means to maintain a web presence through other events (e.i. bike check, promos, ect.) that rider will shortly be out of the loop.
Now examining the yellow line graph. Here shows a rider that takes far too much time to releases events. Not maintaining enough web presence for the market to quite remember what he did last. I believe an example of this is when Ty Morrow was a part of Shadow. Only a small portion of the market even knew, he was on the team for quite awhile, and finally not doing anything with it was let go.
The yellow line can also represent a professional level rider who’s abilities fail to make a substantial impact on the market. While the rider may maintain a certain web presence their inability as a rider make their view numbers low. Usually riders that have that “trick” that makes them popular fit into this category.
Secondly, the yellow line can represent a company’s slow emersion of a new rider into the market place. Slow and spaced out events, despite quality, can the rider to fit the yellow line.
Finally, the red curve. Seen as company’s to be the ideal for the signed rider. This is the idealogical definition of web presence. Enough content to keep the market place interested, and spaced out properly enough to keep the market place involved.
There’s multiple amounts of ways to interrupt these graphs for useable information. Understand and researching a riders grasp and reach in the market place. This is one thing I can’t do because I’m not a company and I’m not able to collect any information. However, we all know the more content you put on the web, and the better it is the more people take notice. Makes assess quantity vs. quality to the same charts. We know riders that makes lot of edits, constantly being online. We know riders that make high quality edits that get staggering amounts of views. We also know riders that produce both, and those riders are the most successful and talented.
Just a lot of thinking..
